Digital TV is expected to reach 98% of global television households in the next five years, a 185% leap since 2010 to 1.67 billion homes, according to the latest edition of the Digital TV world household forecasts report. By 2021, 98 countries will be completely digital, compared to only 24 at the end of 2015 and two at the end of 2010.
Covering 138 countries, the report notes that in total, digital TV will climb by 120 million in 2016 alone and by half a billion between 2015 and 2021. The major share of the growth will happen in the Asia Pacific region, which is expected to supply nearly two-thirds of the 497 million global digital TV household additions between 2015 and 2021. It’s expected that with 84 million digital TV households will join the ranks in 2016 alone.
Sub-Saharan Africa will more than double its base over the same period, with Latin America nearly doubling its total. The number of digital TV homes in Eastern Europe will triple between 2010 and 2021.
China will boast 453 million digital homes by the end of 2021, up by 114 million on 2015. India will add 80 million digital TV homes between 2015 and 2021. India overtook the US to take second place in 2015. These three countries will account for 46% the global total by 2021.
Indonesia will leap to seventh place in 2021, from 22nd place in 2015, by adding 36 million digital TV households.
Pay TV subscribers on the rise
Global pay TV subscribers will reach just over 1 billion by 2021, up from 716 million in 2010 and 907 million in 2015. Again, the Asia Pacific region will contribute 60% of the global total by 2021. China will have the most pay TV subscribers, at 329 million by the end of 2021, followed by 178 million in India and 95 million in the US.
Pay TV penetration, combining analogue and digital, reached 58% of TV households by the end of 2015 and will rise to 63% by the end of 2021. Penetration at the end of 2021 will range from 80% in North America – a number that is slowly falling as cord-cutting makes a limited impact – to 24.2% in the Middle East and North Africa.
Emma Tommony is a freelance journalist speacialising in all things IPTV, SVOD, VOD and connected entertainment. She currently writes exclusively for IPTV News.