IPTV revenues are to grow by $1.2 billion from 2015 to reach $5.77 billion in 2021, while pay satellite TV revenues steadily fall, according to the Digital TV Western Europe Forecasts report.
The research also found that the number of homes paying for IPTV in Western Europe overtook pay satellite TV ones for the very first time in 2015, with IPTV subscriptions expected to climb by nearly 7 million between 2015 and 2021.
By contrast, satellite TV revenues have been falling every year from 2011 and are forecast to decline by $1 billion between 2015 and 2021. The number of homes paying for satellite TV is expected to fall by 300,000 between 2015 and 2021 for the 18 countries covered in the report.
This is said to be mainly due to some operators, especially in Spain and Italy, converting their DTH subscriptions to more lucrative bundles on their broadband networks.
Meanwhile, the Western pay TV market is fast maturing, with penetration only forecast to increase by just under 3 percentage points to 60% by 2021. The number of pay TV subscribers will have climbed by just under 7 million in the six years between 2015 and 2021.
However, the number of digital pay TV subs will increase by nearly 17 million over the same period, while digital cable subscriptions will increase by almost 10 million.