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Australians mix and match their pay TV

One in five Australian households subscribe to more than one paid TV service, with adults in their 30s most likely to do so, according to a recent survey by Canstar Blue.

Of the 2,000 Australian adults who were polled during February 2016, just 16% admitted to wanting to unsubscribe to a paid TV service, which indicates that a majority of Australians is happy to pay for TV content using streaming services from Netflix, Stan, Presto or Quickflix or the services of broadcaster Foxtel.

However, Canstar Blue’s customer ratings also indicated that people have high expectations from their content providers and aren’t entirely satisfied that their TV demands are being met. Netflix for example was deemed disappointing when it came to the range of content and the availability of new releases, hampered by regional copyright restrictions.

Canstar Blue noted that these streaming services represent a significant threat to Foxtel, Australia’s incumbent source of new TV content. However, the research, which was released in March 2016, indicated that in fact, Foxtel customers were the least likely paid TV customers to subscribe to more than one service. Foxtel also scored best at delivering new content.

Indeed, the broadcaster owns the rights to live sporting events and is also the Australian home to a number of hit TV shows such as Game of Thrones, as well as brand new movie releases.

By contrast, 42% of Stan and 39% of Quickflix customers subscribe to an additional paid TV service, while 29% of Presto and 24% of Netflix customers do the same.

When it comes to unsubscribing, Quickflix customers were the most likely to want to unsubscribe to a paid TV service (37%), followed by Stan (31%), Presto (25%), Foxtel (16%) and Netflix (12%). Overall, Netflix received top marks for its easy sign-up process, value for money and overall streaming satisfaction.

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