In the APAC regions, tablets are used significantly more often to view video than in the rest of the world, according to Ooyala’s new Q4 2015 Global Video Index.
The research found that, while tablet views make up just one out of every seven mobile views in the rest of the world, they make up one of every five in APAC countries.
Singapore leads the APAC region in mobile viewing, spending 55 percent of its online viewing time on smartphones and tablets. Behind Singapore is Australia (53%), Japan (50%), Indonesia (49%) and South Korea (47%).
Globally, mobile plays grew 35% in the past year and 170% since 2013, while tablets made up 14% of mobile plays, up from 12% in Q2 and Q3, representing only the second time ever tablet plays increased since 2013.
“The analysis from the recent Video Index shows the convergence of multiple factors in the market – from regional mobile adoption, consumer behaviours on specific devices and buying preferences between publishers and their advertisers – and gives a macro view of new trends in the industry,” says Chief Executive Officer of Ooyala, Ramesh Srinivasan. “Quarter after quarter, the opportunity to build more lucrative and successful businesses with video becomes clearer as mobile-first strategies continue to grow in importance.”