A new report from Research and Markets has set out some recommendations to help ISPs balance the demands of net neutrality with the exponentially expanding volume of content carried over the Internet
The report recommends that operators must seek ways to partner with OTT content and app providers.
In the past few years, a number of MNOs have chosen to partner with OTT service and app providers, as an alternative or parallel strategy to rolling out proprietary Internet applications. OTT partnerships reduce the time to market for the operators aiming to launch new Internet-based services.
Meanwhile, participation in multi-stakeholder initiatives can help ISPs engage in the policy-setting process of their respective countries. By participating in such initiatives, broadband operators can boost their influence and make sure their technical and economic interests are considered in the development of net neutrality rules.
At this year’s TV Connect (26th – 28th April 2016 ExCeL, London), Comcast’s Brian Curtis and ITV’s Faz Aftab are among the confirmed speakers on a special power panel debate, ‘Content Driven Business Models for a Multiplatform Media World’