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Report: OTT affecting pay-TV pricing

TV Connect (26th - 28th April 2016 ExCeL, London)

TV Connect (26th – 28th April 2016 ExCeL, London)

A new comparison of pay-TV service prices covering 31 of the OECD countries shows significant price variations between countries and providers.

The Teligen division of Strategy Analytics has released a new report, “Pay TV prices in OECD countries, November 2015″, showing significant differences in pay-TV prices even between providers in the same country. There have also been wide changes in prices since the previous update in May 2015.

Teligen Benchmarking Consultant Eduard Bouffenie says, “Technology is increasingly disrupting the pay-TV market with the success of watch-on-demand applications such as Netflix particularly with younger generations. As a result pay-TV providers are getting increasingly more competitive on prices but also more flexible on services.”

Overall, Strategy Analytics reviewed the prices and contents of over 1700 pay-TV offers in 31 of the OECD countries. When selecting the most basic set of user requirements, without specific requirements for content or technical capabilities like HD or recording, the ten countries with lowest prices are Poland, Finland, Estonia, Sweden, Germany, Switzerland, Austria, Czech Republic, Luxembourg and Hungary.

For the most basic requirements the average monthly price across the 31 countries is US$/PPP 18.17 including VAT/tax. This does not include the TV License fee found in many countries. An analysis of the average of cheapest offers across providers in each country shows that Finland, Sweden, Estonia, Mexico and Poland have the five lowest average prices among the study countries.

Guy North (CEO, Freeview), Damien Read (NOW TV), and Mark Melling (AOL) will be looking at ‘Blowing Up the Value Chain – Redefining Relationships for a Content Everywhere Environment’ at this year’s TV Connect (26th – 28th April 2016 ExCeL, London) 

 

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