International cable company Liberty Global is partnering with Twitter to integrate several features from the social media platform into its Horizon TV service.
The partnership includes the launch of a brand new TV app for Horizon customers, Watch with Twitter, as well as a new feature via the Horizon Go mobile app allowing customers to Tweet TV recommendations.
The new Watch with Twitter app brings Twitter’s social TV experience to their live TV viewing. Horizon TV customers now choose to follow live Tweets relevant to the programs they are watching overlaid onto the TV screen. After scrolling through a carousel of live shows currently trending on Twitter, they can tune in to their favourite shows while following live Tweets on the same screen.
“TV fans, influencers and the stars themselves are on Twitter talking about live TV shows as they unfold,” comments Jana Messerschmidt, VP, Global Biz Dev & Platform, Twitter. “Through our partnership with Liberty Global we are bringing the most relevant conversations into their TV service and surfacing what programs are trending, helping guide viewers to the shows that are most discussed at that moment.”