Chinese smart TV sales hit almost 100% growth

Broadband and TV Connect Asia

Broadband and TV Connect Asia

According to a new white paper published by YuMe, Nielsen CCData, 60 million TVs were sold in China last year, with 80% being smart TVs, an almost 100% growth rate over 2014.

Overall, the video audience in China estimated at 439 million people, and the white paper also found that the Chinese digital advertising market is growing steadily. In 2015, 60 million TVs were sold in China last year, with 80% being smart TVs, an almost 100% growth rate over 2014.

“It only took three years after OTT debuted in China to reach significant market spending,” explains Octopus Zhang, CEO, Nielsen CCData. “With China being the second largest advertising market in the world, Nielsen CCData strongly understood the need for the global market to have comprehensive insights into critical market research. Through our partnership with YuMe and UPOTV, we were able to produce this new white paper to help guide the global advertising industry on the state of the Chinese digital video marketplace.”

Broadband TV Connect Asia (11-13 April, Jakarta) will be providing exclusive insights into regional operators’ media and technology strategies. Click here to download the free brochure. 


We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?

Loading IPTV Tweets ...


  • Q&A with Verimatrix
    We chat exclusively with Verimatrix President: Steve Oetegenn 1. For...
    May 5th, 2016
  • Q&A with Netgem
    We chat exclusively with Sylvain Thevenot, Managing Director at Netgem. ...
    April 25th, 2016
  • Q&A with Freesat
    We chat exclusively with Matthew Huntington, CTO at Freesat 1. For...
    April 25th, 2016