According to a new white paper published by YuMe, Nielsen CCData, 60 million TVs were sold in China last year, with 80% being smart TVs, an almost 100% growth rate over 2014.
Overall, the video audience in China estimated at 439 million people, and the white paper also found that the Chinese digital advertising market is growing steadily. In 2015, 60 million TVs were sold in China last year, with 80% being smart TVs, an almost 100% growth rate over 2014.
“It only took three years after OTT debuted in China to reach significant market spending,” explains Octopus Zhang, CEO, Nielsen CCData. “With China being the second largest advertising market in the world, Nielsen CCData strongly understood the need for the global market to have comprehensive insights into critical market research. Through our partnership with YuMe and UPOTV, we were able to produce this new white paper to help guide the global advertising industry on the state of the Chinese digital video marketplace.”