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YouTube inspires original TV content boom globally

TV Connect 2016: 'Millennial Monetisation'

TV Connect 2016: ‘Millennial Monetisation’

Posted by Adam Idle

More than 8,500 new TV and SVOD programme concepts were launched in 2015 in the 44 countries monitored by NOTA, Eurodata TV Worldwide’s tracking service.

More than half of these new programmes are original and local creations. Series spearhead the new programming figures (40%) followed by factual programmes – magazines, documentaries (37%), and entertainment programmes (23%).

The share of original creations increased in 2015. India, China, Nigeria, Russia, Egypt and Turkey developed more and more local series and new entertainment concepts have flourished in Japan, South Korea and the United States.

In an effort to innovate and enrich their programmes, TV channels are adopting a more creative programming strategy to increase their audiences and reach out to new and younger ones.

Creativity roams free on the internet, particularly on YouTube, where striking personalities are emerging in every country.

In Brazil, the YouTube channel 5incoMinutos, has amassed almost 7 million subscribers, achieving the greatest growth this season thanks to the monologues of vlogger Kéfera Buchmann.

Television is drawing inspiration for new shows from YouTube thanks to the wealth of internet content and creativity. Since October, the Finnish television channel YLE2 has been broadcasting Folk, a show that invites viewers to publish their own videos. On TBS channel in  Japan, Upumura is a light entertainment format where some 30 actors film themselves on YouTube and the presenter and the on set guests vote for the video they prefer.

This year’s TV Connect (26th – 28th April 2016 ExCeL, London) features a dedicated content track, ‘Millennial Monetisation’, with Hopster’s Nick Walters among the speakers exploring ways to adapt to changing media consumption patterns in younger generations. Click here to download the free brochure 

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