Internet video curator The QYOU has partnered with Ziggo, the Netherlands’ largest cable operator, to deliver 225 episodes of varied short-form sports videos over two years.
The custom-designed ‘Q-Sport’ shows will be purpose built for the newly launched Ziggo Sport channel and will feature an expertly-curated mix of videos showcasing sports talent across surfing, football, BMX and motorcross racing, skiing, skateboarding, basketball, parkour and more.
“We know how popular sports content is, and are committed to making our dedicated channel entirely unique, filled with unique content,” explains Will Moerer, General Manager of Ziggo Sport. “We’ve seen that new diverse formats are contributing to renewed enthusiasm for sports content, and our deal with The QYOU allows us to bring our subscribers access to premium content ranging from big league games to amazing footage of incredible sporting skill that is rarely seen on TV.”
This is The QYOU’s first commercial rollout of bespoke programming for a TV operator.