Sling TV has unveiled its second-generation user interface (UI) at CES 2016.
The new design will reportedly lead to a more personalised experience, as well as improve content discovery across the Sling TV platform. The new UI will be optimized for each Sling TV-supported device and will start rolling out to devices in a phased-approach, starting in the first quarter of 2016.
“TV is about being entertained, and for the first time, the new Sling TV experience will be able to tailor programming suggestions to your interests,” says Roger Lynch, CEO of Sling TV. “The new interface will leverage real-time data to help users navigate the content depth that we’ve brought to Sling TV. This is the beginning of a reimagined experience, one more personalized and relevant to each viewer.”