Roku unveils new hybrid set-top

NOW TV Smart Box

NOW TV Smart Box

Roku is developing a hybrid set-top box that will be available for production by Roku Powered partners later this year.

The new Roku Powered hybrid set-top box will enable operators to offer linear and streaming services through a single device to consumers. Sky will be the first Roku Powered operator to deploy the new hybrid set-top box later this year as part of its popular NOW TV service in the UK.

Additionally Roku introduced new customization features, giving Roku Powered partners the ability to have more control over the home screen experience, enabling them to surface content directly on the home screen or give recommendations to their customers.

“With the new Roku Powered hybrid set top box we are enabling operators to bridge the gap between linear broadcast and streaming TV services,” explinas Andrew Ferrone, vice president pay TV at Roku. “Many consumers have a hybrid viewing pattern and leverage both traditional broadcast and on demand or catch-up services.”

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