Nearly two thirds of us (60 percent) frequently stream content in their car or on public transportation, according to new research by search and recommendation experts Rovi.
In addition, 29 percent of respondents said they view content while at work and 24 percent said they view content in the car.
Participants in India were found to be more likely to stream content equally in all three places, while those in China showed a slight propensity toward streaming alone at the kitchen table. In the US, respondents reported streaming slightly more often in the car, and in Japan, while standing in line.
“It comes as no surprise that the practice of watching TV and streaming content has liberated viewers from having to spend hours on the couch,” comments Michael Hawkey senior vice president and general manager of discovery, Rovi