Analysis & Opinion

Ovum identifies streaming trends from CES

Rob Gallagher

Rob Gallagher

Leading research firm Ovum has released a selection of top trends discernible from the show floor at CES in Las Vegas earlier this month.

Chief among them, in terms of their relevance for OTT, was the expected effect the global Netflix expansion – making the service available in a further 130 countries – would have for consumer electronics manufactures and beyond.

“Netflix has proved to be a ‘hero’ service for subscription-based video-on-demand (SVOD), stimulating adoption and competition almost everywhere it has launched,” explains Ovum’s Rob Gallagher (Director Research & Analysis, Media & Entertainment). “These benefits have flowed to consumer electronics manufacturers as well, as consumers have bought devices to enjoy the service on new screens.”

Gallagher adds that LG has showed how device manufacturers can capitalize on Netflix’s success more directly, with the South Korean company saying it will work with Netflix to offer prepaid access to the streaming video service. “[This] could help attract new subscribers, particularly in emerging markets where credit and debit card penetration is low.”

CES 2016 also saw many new developments aimed at helping viewers to search and discover TV shows, movies, and other content spread across pay-TV, broadcaster catch-up services, and OTT apps such as Netflix. “Time Warner Cable’s app integration on LG Web OS 3.0 and Roku OS 7, along with Dish’s new set-top box, the Hopper 4, were among the best demos at CES,” Gallagher says.

Rob Gallagher will be chairing the Content Delivery stream at this year’s TV Connect (26th – 28th April 2016 ExCeL, London) 

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