Huawei has partnered with Etisalat to introduce the first 4K Ultra-High Definition (Ultra-HD) TV service in the Middle East & Africa (MEA).
The new service will be available exclusively for Etisalat’s eLife customers in the UAE starting first quarter of 2016. eLife customers will enjoy access to a bespoke 4K Ultra-HD TV Channel and rich Video On Demand (VOD) through Etisalat’s new 4K Set-Top Box.
“We are committed to bring the most advanced TV viewing experience to our customers,” comments Rashed Al Abbar, Vice President of Consumer Product Innovation at Etisalat, “be it through the quality of content or video. We were the first to bring IPTV solution to the UAE a few years ago, and now we are introducing the 4K technology, which is another revolution in home entertainment and video. As leaders in home entertainment, we are delighted to work with Huawei, enabling our customers to enjoy an IMAX-like experience at home.”