Ericsson unveils ‘Integrated Video Insights’

Ericsson unveils 'Integrated Video Insights'

Ericsson unveils ‘Integrated Video Insights’

Ericsson is launching Integrated Video Insights – a data analysis toolkit to help media players aggregate and analyse large amounts of data derived from users, video platforms, and networks.

Supported by a comprehensive end-to-end framework, the toolkit meets the need for big-data processing that spans all operational, commercial, and customer care aspects of the media business.

“As media consumption changes and new players enter the market, it is becoming increasingly critical for media players to have a complete 360-degree overview of their business,” comments Jean-Philippe Poirault, Head of Consulting and Systems Integration, Ericsson. “They need to understand and improve everything from the quality of their service to their customers’ content preferences and quality of experience.”


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