Connected TVs drive festive viewing for BBC iPlayer

A festive fortnight top 5 for BBC iPlayer

A festive fortnight top 5 for BBC iPlayer

Connected TVs were the most popular devices to watch BBC iPlayer on over the ‘festive fortnight’ – with unique browsers on connected TVs up 32% on the same period in 2014.

Connected TVs accounted for 38% of unique browsers, followed by 24% on tablets, 22% on computers and 17% on mobiles.

Mobile and tablet usage still remained popular, with 391,000 app downloads throughout – peaking on Christmas Day when there were 90,000 downloads of the app.

“Christmas was an extremely popular time for watching programmes on BBC iPlayer – and not just people viewing on computers, tablets and phones,” comments Dan Taylor-Watt, Head of BBC iPlayer. “We’ve seen a real surge in people watching the best of the BBC through connected TVs. So, whether it was bringing the family together to watch cliff-hangers from Albert Square, drama like And Then There Were None or hilarious antics from Mrs Brown, more and more people were watching BBC iPlayer on the biggest screen in the house.”


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