Parks Associates announced new European research today at CES 2016 showing that over 50% of households in the UK, France, Germany and Spain planning to buy a flat-panel TV in the next 12 months consider 4K an important or very important feature of their next model.
Among these future buyers, 54% are willing to purchase a 4K TV with the expectation that more content will be available soon.
“European broadcasters like BBC and France Télévisions have been innovative in incorporating digital services to reach the public, so a spike in 4K set ownership could drive broadcasters to invest in new 4K media technologies,” explains Glenn Hower, Research Analyst, Parks Associates.“The entry of Netflix, Amazon, and other major players have created a crowded OTT market in Europe, and 4K could become a differentiator that broadcasters and media companies can use to attract viewers and even paying subscribers. It is never too early to plan for the 2018 World Cup.”
Among broadband households planning to purchase a flat-panel TV, 59% in the U.K., 57% in France, 53% in Spain, and 49% in Germany plan to purchase a 4K TV even though content is not yet widely available.