BT Sport to help deliver first-ever live NBA broadcast in 4K

Jamie Hindhaugh

Jamie Hindhaugh

Rogers, the National Basketball Association and BT Sport today announced they will deliver the first live NBA game in 4K. 

Sportsnet brings Canadians the Toronto Raptors vs. the Orlando Magic tomorrow (January 14) at 3 p.m. ET, live from The O2 Arena in London, England.

Rogers cable customers can tune their NextBox 4K set top box to Channel 999 to get the game at four times the pixels of HD. Sportsnet will also air the game in HD on Sportsnet East,Ontario, West and Pacific, and Sportsnet ONE.

“We are extremely proud to have launched Europe’s very first live sports 4K channel, BT Sport Ultra HD, and to be innovating and leading the UK TV market,” comments Jamie Hindhaugh, COO, BT Sport and BT TV. “It’s fantastic to be able to share our learnings and expertise with the NBA and Rogers to broadcast the first ever NBA game, live in 4K, in both the UK and Canada.”

 Jamie Hindhaugh (COO, BT Sport and BT TV) is a confirmed speaker at this year’s TV Connect (26th – 28th April, 2016, Excel, London), where he will be appearing on the Most Valuable Panel on Sports Rights. Click here to download the free brochure.

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