Videology has successfully integrated Nielsen Digital Ad Ratings (DAR), enabling audience measurement across mobile apps in Europe.
Available to Videology’s clients in the UK and France – and soon, in Italy and Germany – the expanded integration will now allow Videology to provide audience measurement validated by Nielsen, showing the on-target delivery of advertisers’ campaigns both online and mobile apps.
“Consumers are no longer just consuming TV-style video content via traditional TV, but are increasingly watching content across online and mobile devices, with at least 31.8 minutes per day spent on video viewing via smartphones,” explains Catherine Hallam, Videology Director, EMEA Product Solutions (Data Strategy & Analytics). “By integrating mobile tracking and optimisation into Videology’s solution with DAR, Videology can now prove to advertisers that they are reaching their target audience across all digital platforms.”
Nielsen launched Mobile tracking within DAR to the European market in October 2015.