Yospace has provided UTV Television with its dynamic advertising replacement solution to live stream content on its UTV Player and apps throughout Ireland.
The challenge is to splice the replacement commercial spots into the stream seamlessly, so that the viewer is not distracted by freezes and delays.
Through the Yospace solution, the content is spliced into the stream on the server side, and timed through a direct interface to the broadcast playout automation system. The result is a viewing experience which has the professional seamless quality of the live broadcast, but contains video ads which can be targeted, tracked and monetised.
“Like all broadcasters, our online services are increasingly popular with our viewers, and are a valuable opportunity for our advertisers in Northern Ireland and the Republic of Ireland,” comments Morgane Campioni, Director of Online Channels at UTV.