TiVo Research and RealityMine, have announced a partnership with NBCUniversal to provide comprehensive single-sourced cross-platform measurement of the 2016 Rio Olympic Games.
The groundbreaking project will be conducted during the entire span of the Games of the XXXI Olympiad from Rio de Janeiro, August 5 through August 21, producing an in-depth analysis of how viewers who explicitly opted in to participate in the study consume NBCUniversal’s Olympic content across multiple devices including TV, mobile and digital. The initiative will enable NBCUniversal to improve cross-platform measurement and better understand consumer consumption.
“The Olympics offer us a unique opportunity to test innovative research methods and technologies,” comments Alan Wurtzel, President of NBCUniversal Research. “What makes the Olympics such a notable research environment is the enormous amount of consumer activity on multiple platforms for a nearly three-week span, enhancing our ability to measure behavior and detect trends across time.”