BBC iPlayer has launched today on the new Apple TV, just in time for the BBC’s line-up of Christmas programming.
And, following the launch of BBC Store in November, people who use BBC iPlayer’s native mobile and tablet apps and sign-in will now be able to stream their BBC Store purchases directly from the app, as well as receive programme recommendations personalised to their tastes and preferences.
“Christmas is a popular time for viewers to come to BBC iPlayer, as they unwrap new devices and browse and discover the BBC’s fantastic Christmas programmes,” says Dan Taylor-Watt, Head of BBC iPlayer. “With the launch of iPlayer on new Apple TV, I’m delighted we’ve been able to give people another way of accessing the full breadth and range of BBC programmes. And, the updates to our mobile and tablet apps mean we can now deliver more personalised recommendations of BBC programmes to viewers, as well as the ability to stream BBC Store purchases directly from the iPlayer app.”