UHD TV is now expected to account for 40 percent of the total TV panel shipment area in 2016, according to IHS.
Demand for UHD panels has risen sharply, because they are suited for large screens. Consumers are also recognizing that higher pixel density provides a better, more intuitive viewing experience. At the same time, TV panel prices have fallen, after the display supply capacity received a boost from expansion in Gen 8 facility lines at Chinese panel producers.
“The increased supply of LCD TV panels has caused a downturn in panel prices, providing consumers with a cheaper selection of wide-screen TVs and whetting their appetite for even larger TVs with higher resolution,” comments Ricky Park, director of large display research for IHS Technology. “The consumer requirement for higher resolution will also grow, as more 4K TV video content becomes available.”