According to new research from advanced TV company TiVo, 99% of us admit to multitasking while watching TV, with 53% multitasking every time or almost every time they watch TV.
For those that do multitask, meanwhile, only 6% reported their activities were TV related. The most common multitasking activities included eating and sending text messages.
Respondents reported primarily paying attention to TV over another device 47% of the time with an additional 26% of time spent only watching TV and not multitasking. These figures are consistent with our 2014 survey results of 47% and 27% respectively.
“In a world where so many devices are battling to divert us, it is heartening to know that the video content on the screen is still commanding the lion’s share of peoples’ attention,” comments TiVo Chief Research Officer Jonathan Steuer. “From texts to doorbells to friends and family, distractions abound, but when it is time to watch television, respondents told us viewing was their primary focus.”