Global communications service provider Tata Communications has become Net Insight’s first customer to implement its live over-the-top (OTT) solution globally.
The two companies have signed a framework agreement covering the use of Net Insight’s solution, which enables Tata Communications to integrate Net Insight’s solution in its Media Ecosystem, including its Video Connect service, underpinned by the company’s global network.
This will allow Tata Communications to provide its media and entertainment customers with a range of live OTT content management and delivery services.
“The OTT market is growing rapidly, driven by people’s hunger to watch their favorite shows, anytime, anywhere, on any device, but to-date, the time lag with OTT content delivery has prevented its widespread use with live events.” says Brian Morris, vice president & general manager, Global Media and Entertainment services, Tata Communications. “By building Net Insight’s innovative technology into our global Media Ecosystem, we can empower media companies to manage, deliver and broadcast live OTT content in sync, anywhere in the world, and to harness live sports and music events for additional revenues, as people’s evolving content consumption habits continue to disrupt the industry.”