Subscription video on demand (SVOD) is growing rapidly in Australia, according to a new ACMA survey of 1,505 Australian adults.
From January to March this year, Australia saw the launch of new SVOD services, including Netflix, Presto TV and Stan, and the take-up since then has been rapid.
The ACMA survey found that an estimated 3.2 million adult Australians (17 per cent) watched video content via SVOD in the six months to June 2015, and 2.2 million (12 per cent) in the last seven days at June 2015.
Launched in March 2015, Netflix accounts for the majority of SVOD services used in Australia. An estimated 2.5 million adult Australians (14 per cent) used Netflix Australia to stream TV shows or movies in the six months to June 2015 (Figure 1).
Amongst SVOD users, 78 per cent used Netflix Australia in the six months to June 2015, and 88 per cent in the past seven days at June 2015.