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Study: TV still number one choice of media for US tweens

OTTtv World Summit

OTTtv World Summit

A new report released today by Common Sense Media finds that teenagers (ages 13-18) use an average of nine hours of entertainment media per day and that tweens (ages 8-12) use an average of six hours a day, not including time spent using media for school or homework.

On average among teens 39% of digital screen time (computers, tablets, and smartphones) is devoted to passive consumption (watching, listening, or reading), 25% to interactive content (playing games, browsing the web), 26% to communication (social media, video-chatting), and 3% to content creation (writing, coding, or making digital art or music).

“Our world is changing and kids are spending a lot of time with media — and they are doing it in a variety of ways and on many platforms,” explains James P. Steyer, founder and CEO of Common Sense Media.  “The census really sheds light on how different media use is for different kids – from boys to girls, low income to more affluent, and kids from all ethnic backgrounds.  There are a lot of ways media use can be educational and beneficial for our kids, from learning apps and web sites to creating content. The media use census provides parents, educators and the media industry with an excellent overview of what kids are doing today and how we can make the most of the media and technology in their lives.”

TV remains the media activity tweens engage in most often (62% do so “every day”); teens listen to music most often (66% “every day”).

Scott Murrow (AMC Networks) and Jamie Lennox (Hotwolf) are among the panellists that will be discussing ‘Monetising the Millennials’ at this year’s OTTtv World Summit (9th – 12th November 2015 Millennium Gloucester Hotel, London, UK)

 

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