Simplestream has joined Facebook’s Video Publishing Partner program, enabling their customer portfolio (such as Scripps, Turner Broadcasting, Discovery, At The Races, Racing UK and QVC) to push live, edit in real time and syndicate their videos natively on Facebook and other third party websites.
The ability to syndicate video as quickly as possible has become an important tool for broadcasters and media owners to communicate and market to their target audience to raise social awareness, generate content engagement and revenue.
“Simplestream are proud to join Facebook’s Video Publishing Partner program, which recognises our ability to help broadcasters and other media owners to publish to the biggest social media platform in the world,” comments Dan Finch, Simplestream’s Commercial Director. “Our live editor is optimised for sport, news and any “event” programming and is a natural evolution for our Media Manager that is currently the home to over 500,000 of our customer videos.”
Recent research from analyst TDG reports that more than half (55%) of adult social network users chat with their friends about TV shows at least a couple of times per year, while 35% do so monthly, and 19% do so daily.
At the OTTtv World Summit (9th – 12th November) in London, Facebook, Instagram and Sky Atlantic will be joining forces to tell the story of how they made Series 5 of the world’s biggest TV show, Game of Thrones, a record-breaking success.