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Selevision: “Nukodec could revolutionise the sector”

Dr. Raed Khusheim,  CEO, Selevision

Dr. Raed Khusheim,
CEO,
Selevision

IP&TV News talks to Dr. Raed Khusheim, CEO for TV Connect MENA Awards winner Selevision.

IP&TV News: I understand Selevision had some success at last this year’s TV Connect MENA Awards. Could you tell us what this was?

Antoine Tannous: Earlier this year, another invention by Selevision saw the light. A new game changer –  aptly called Nukodec – was publicly announced for the first time during the TV Connect MENA Summit & Awards 2015. It’s an H.265 based codec that can compress both Full HD and Ultra HD (4K) channels and content on both IP and Satellite, enabling them to run on 1 Mbit/s and 4Mbit/s respectively.

This represents a major transformation for DVB, OTT and CDN operators, allowing them to save up to 80% of bandwidth and storage.

And what do you think distinguished your entry from some of the others. What do you think raised it to the status of an award winner?

We are confident that Nukodec has the potential to revolutionise the sector. We believe it will soon become the new industry standard, and can envisage satellite operators, telcos and service providers adopting new business models in the near future, thanks to the new technology at hand.

Broadcasters can now put Nukodec to use for both off-line and real-time transcoding. The impact of this is potentially huge, positively affecting the OTT as it will it will increase the Full HD and 4K content availability and affordability – notably to end-users with a low bandwidth in the MENA region.

What do you think you have learned about the direction the industry is going to go next in the region?

The past does not equal the future. The old names and faces are no more the reference for today’s innovations. These last are being made by new players, new game changers. All that matters today is what you are going to do right here and now. This is the growth of our industry.

Looking forward, what’s the focus for Selevision over the next twelve months?

Now that Seevii, our OTT entertainment platform is launched and that our new hybrid Android-based set-top box, Andredo is deployed, we will be focusing on bringing more HD and 4K content to the MENA region via OTT.

This, in addition to a brand new technology to be announced early next year – a dynamic algorithm that enables pinpoint and targeted advertisements on satellite. Another revolutionary game changer that Selevision will be providing in all its aspects – dynamic channel delivery, dynamic time delivery, dynamic frequency delivery, dynamic broadcast delivery and dynamic interactive delivery.

 

 

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