Telstra-owned analytics specialist Ooyala has released an unbundled version of its Ooyala IQ video analytics product, which can now be used to measure content performance and audience engagement alongside other video players including those from JW Player, Brightcove, Kaltura, thePlatform, Flowplayer and YouTube.
With Ooyala IQ’s multidimensional querying, customers can easily analyze in real time the millions of analytic video based events occurring across their website or network. A rich set of metrics for measuring content consumption, engagement and audience reach are displayed in a simple and easy-to-use interface, and are available via an API for added flexibility.
“Advanced analytics-driven insights help optimize content costs by 15 to 20 percent not only to help drive buying decisions, but to inform future strategies,” comments Kedar Mohite, senior analyst for Ovum. “Ooyala puts analytics in the front of its solutions to secure downstream workflow for its customers. Making that capability available to anyone using third-party players fills a need that will benefit multi-screen video services to maximize audience engagement and explore new business streams from a short-window of opportunities.”