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In-demand: Netflix and HBO winning original content war

HBO's Game of Thrones

HBO’s Game of Thrones

A new report from Parrot Analytics compares the demand for HBO, Netflix and Amazon’s top 5 titles in three different markets: the US, the UK and Australia.

According to the report, Game of Thrones has by far the most demand in each market analysed. In Australia, it has nearly the same amount of demand as Orange is the New Black. These two shows have more than twice the demand of the next most-popular HBO show, True Detective.

Since Game of Thrones is so dominant, it is no surprise to see that HBO has the highest average demand for its top 5 titles in all three markets.

However, if Game of Thrones is removed from HBO’s average, HBO and Netflix have nearly the same demand for their top content. In fact, Netflix very slightly overtakes HBO in the UK

In terms of demand for their original content, Amazon lags significantly behind Netflix and HBO. Even their most well-known title, Transparent, does not seem to have attracted as much demand as some of Amazon’s other titles.

Another loser is Netflix’s once-flagship title House of Cards, which does not appear in the top 5 in the US as it was just squeezed out by Marco Polo. House of Cards got 55.59 Demand Rating compared to Marco Polo’s 55.68.

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