Global open standard initiative the HbbTV Association has announced the successful launch of Freeview Play last month. Freeview Play, a Freeview and Digital UK co-initiative, is built on the HbbTV 2.0 standard which was released earlier this year.
Freeview Play allows viewers to access advanced TV services like catch-up TV from leading broadcasters – including the BBC, Channel 4, ITV and Channel 5 – on their own schedule. It is built with HbbTV 2.0 technologies which supports the development of a range of features including HTML5 user experience and support for Ultra HD and HEVC.
“The HbbTV Association celebrates last month’s successful launch of Freeview Play, which was co-developed and co-marketed by Digital UK and Freeview,” comments Klaus Illgner, Chair, HbbTV Association. “HbbTV 2.0, released in February of this year, paves the way for the creation of new services which will delight and excite viewers and these features can be seen in Freeview Play.”