MOST POPULAR

News

Eurosport set to unveil new brand identity

Eurosport set to unveil new brand identity

Eurosport set to unveil new brand identity

Eurosport has announced that its new brand identity will be revealed on-air tomorrow, with the strapline “Fuel Your Passion” to be supported by a #sharemypassion social media campaign.

The campaign “encourages fans to share stories about the extraordinary lengths they go to in order to demonstrate their love for their athlete, team or sport”. Eurosport hopes it will encourage viewers to engage with the brand and with sports they love, at any time, on any device, at an exciting time for the company.

Eurosport, which is owned by Discovery, secured a landmark deal this year, in winning the rights to the Olympic Games.

“Today’s launch of the new brand identity is another huge leap forward to make Eurosport the preferred destination for sports fans everywhere,” comments Peter Hutton, the channel’s Chief Executive Officer. “Our new fan-centric strapline ‘Fuel Your Passion’ articulates what has been a transformative year for Eurosport. We have enhanced production to tell great sport’s stories in a more innovative way, resulting in record-breaking ratings for many major events through 2015. Today we are excited to package that in a whole new identity and language, feeding fans’ passion for sport.”

Tags:

We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?