Ericsson has launched its first end-to-end subscription video-on-demand content service, NuVu.
NuVu’s content offering, which is expected to grow significantly in the coming years, will span a wide variety of genres including Hollywood and Nollywood movies, TV series, kids, music, gospel and education. Ericsson is working with a number of leading international distributors to acquire TV and film content for the new service.
Subscribers will have access to around 3,000 local and international TV and film titles for a small monthly fee. They will be able to download content directly to their smartphones or tablets at no additional data cost during off-peak network times, and access the content offline for up to 30 days after downloading.
Ericsson and telecommunications services provider Airtel Nigeria are planning to jointly launch NuVu in the first quarter of 2016 to more than 30 million Airtel subscribers in Nigeria.