Africa nears 16 million mark for pay-TV subs thanks to DTT

Source: Dataxis, 2015

Source: Dataxis, 2015

Total pay-TV subscriptions across Africa amounted to 15.9 million as of Q2 2015, according to the latest research from Dataxis, an increase of 18% over the 13.4 million recorded in the same period last year. 

DTH is still the dominant platform across the region with 12.6 million subs end June, an increase of 17% over the 10.8 million end June, 2014. However, DTH market share fell slightly from 80% to 79% over the period, while its share of actual growth was down to 74%.

DTT is the fastest growing platform – up 31% from 1.7 million to 2.2 million and increasing its overall market share from 13% in Q2 2014 to 14% Q2 2015. Approximately 22% of all new subscriptions over the period were to DTT platforms.

Dataxis research also saw IPTV subs increase 24% from 250,000 to 310,000, with MMDS up 10% to 460,000 and Cable seeing just 4% growth to 270,000.

Looking ahead, Dataxis forecasts 27.14 million pay-TV subs at the end of 2018, with DTH accounting for 68% of the total, DTT 26%, IPTV 3%, MMDS 2% and Cable just 1%.

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