MOST POPULAR

News

2/3 in top digital markets will own smartphone by 2018

2/3 in top digital markets will own smartphone by 2018

2/3 in top digital markets will own smartphone by 2018

66.5% of individuals in key digital markets will have a smartphone by the end of 2018, according to the New Media Forecasts report from ZenithOptimedia, published today.

In 47 leading countries smartphone penetration rose from 41.6% in 2013 to 49.5% in 2014, and it will reach 55.7% this year.

Smartphone adoption is highest in Asia Pacific and Western Europe. Of the 47 markets studied, Singapore has the highest level of smartphone penetration, at 89.0% at the end of 2014, and it is thought this will leap to 97.0% by 2018 as the government pushes ahead with its plan for universal Wi-Fi access. Spain and Ireland follow close behind, with 86.7% and 83.0% penetration in 2014 respectively.

Tablets are also growing in popularity: across our 47 countries, penetration rose from 5.3% in 2012 to 14.8% in 2014, and are forecast it to reach 19.8% in 2018.

Hong Kong tops the ranking of highest-penetration markets for tablets, with 77% penetration in 2015, which is expected to increase to 91% in 2018.

We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?

Loading IPTV Tweets ...

INTERVIEWS