Yahoo! and the NFL have announced that the first free, global live stream of a regular season NFL game reached over 33.6 million total views across all devices on Yahoo and Tumblr.
On Sunday, October 25, the Buffalo Bills faced off against the Jacksonville Jaguars, live from London’s Wembley Stadium. It was the first time users could access the NFL’s premium content globally, without cable, authentication or TV, and over 15.2 million unique viewers tuned in.
Football fans streamed over 460 million total minutes of the game, with 33% of streams coming in internationally, across 185 countries worldwide. More than 30 top brands partnered with Yahoo to kick off this new era of sports programming, making this a sold out event.
“It’s been a great opportunity to partner with the NFL and deliver a truly exceptional global live streaming experience for our users,” comments Adam Cahan, Yahoo’s SVP of Product and Engineering. “We’re seeing a dramatic shift in the industry as audiences’ primary video watching moves away from TV. We were thrilled to join the NFL in setting a new standard for sports programming for our users and advertisers.”