By the end of 2019, almost 85% of UK households will have signed up to bundles of at least two telecom and media services from the same provider, according to a new multiplay services forecast by global analyst house CCS Insight.
Demand for services such as pay-TV, fixed line, broadband and mobile is clearly demonstrated in CCS Insight’s market forecast. In 2015, more than 12 million UK households will commit to a bundle of three services from the same provider. A further 1.5 million will take a bundle of four services by the end of the year, with value, convenience and fewer bills the main reasons for signing up.
CCS Insight expects the number of households purchasing bundles of four services to double in 2016, and to grow steadily in the near future, helped by consolidation of the telecom market, such as BT’s proposed acquisition of EE.
“Over 40% of UK households currently do not subscribe to pay-TV services: this is a huge opportunity,” comments Paolo Pescatore, Director of Multiplay and Media at CCS Insight. “BT has shown the way with the success of BT Sport. It’s now using its sport channels to drive up subscriptions to BT TV among its existing customers. It’s also targeting Sky TV customers who enjoy watching sports, while others like Virgin Media are positioning themselves as aggregators.”