Cross platform measurement platform TVbeat has released its Live TV audience measurement module in Slovenia and Croatia.
The new module enables local broadcasters, international networks, agencies and advertisers to rely on TVbeat’s census TV audience measurement at the time of broadcast.
Live data is available in two of TVbeat’s markets to both existing and future customers in a simple web-based tool. By the end of the year TVbeat will roll out this solution in two other European markets.
“We are thrilled to be pioneering the TV Audience measurement space,” comments Laurence Miall D’Aout, TVbeat’s CEO. “For the first time ever broadcasters have affordable real-time feedback from a very large, census audience panel. They are able to see what is hot and what is not, while their shows are live and are able to react instantly. Changing the rundown of a show on the fly is no longer based on gut feeling, but on affordable factual data, gathered from hundreds of thousands of households in real-time.”