There is the potential for reversing a 4% decline in tablet shipments in 2015 into 7% growth in 2016, according to the new report from Strategy Analytics’ Tablet & Touchscreen Strategies (TTS) service.
According to the service, consumer surveys show that Tablets and PCs are nearly equally desired among owners of both devices and with over 700 million of these devices beyond the midpoint of their lifecycles in 2015, the hard work put in by vendors like Apple, Microsoft, and Samsung to redefine the Tablet will bear fruit in 2016.
“As replacement cycles have lengthened for both Tablets and PCs in recent years, 2-in-1 Detachable Tablets have become affordable enough that they will compete for consumer spend of both products,” comments Peter King, Research Director, Tablet & Touchscreen Strategies. “A household could settle on a 2-in-1 Tablet for casual use, which can also transform into a dockable mini workstation when needed for more intensive activities. The existence of the ’11-inch or more’ Tablet screen size category is a great example of the expanding feature set and usage model of the Tablet as it plays into the prosumer and enterprise segments due to cost and functionality.”