According to new Parks Associates research, US broadband households with a streaming media device watch more video on the television on average than households without one of these devices, at 22 hours versus 18 hours per week.
Streaming media device owners watch double the amount of Internet video on the television, consuming six hours per week compared to three hours among non-owners, but only eight hours of broadcast TV compared to 10 hours for households without a streaming media device.
“Adoption of streaming devices, combined with an increasing supply of OTT options, has altered the video environment, demanding new business models in advertising, content creation, and video subscriptions,” explains Brett Sappington, Director, Research, Parks Associates. “For example, Hulu has made subtle shifts in its business to emphasize its subscription services. The company has added more movie content via its deal with Epix and has added a new ad-free premium tier of service. Beyond Hulu, other new services will be joining the US market at the end of this year.”