Sky Media, the advertising sales division of Sky, has launched Sky AdVance, a product which allows advertisers to integrate their multiplatform campaign.
At the heart of the new release is data – Sky Media has expanded its TV audience measurement capabilities to now gather data from 3 million households, providing second by second viewing data.
This combined TV, online and mobile knowledge opens the door to advanced cross-platform understanding and delivery.
“The scale of the data we now possess gives us the ability to interweave TV and digital advertising like never before,” comments Jamie West, Deputy Managing Director of Sky Media. “Sky AdVance will open up many exciting possibilities for advertisers, while ensuring viewers get to see more relevant advertising, in meaningful sequences. I am looking forward to welcoming brands on board and seeing Sky AdVance in action.”