New research from Parks Associates states that more than 330 million 4K UHD TVs will be sold globally by the end of 2019, an increase from two million in 2013.
The report, Connected CE: Trends and Innovation, notes that, of US broadband households planning to purchase a flat-panel TV in 2015, 56% think that 4K picture quality is an important feature. Among flat-panel shoppers not planning to buy a 4K TV, 42% were unfamiliar with 4K/UHD technologies, and 44% felt either that the price was too high or that the picture quality was not worth the premium cost.
“In addition to 4K, picture technologies such as high dynamic range (HDR) and wide color gamut (WCG) are being introduced to the market,” comments Barbara Kraus, Director of Research, Parks Associates. “The combination of these picture technologies will produce more saturated colors, more dynamic images, and pictures that look more lifelike.”
Ovum’s Paul Jackson will be presenting on ‘Understanding & maximising the potential of 4k’ as pat of the ’4K in Focus’ sessions at this year’s OTTtv World Summit (9th – 12th November 2015 Millennium Gloucester Hotel, London, UK). Click here to download the free brochure