The regulation of ‘video-on-demand’ programme services is being brought fully within Ofcom to sit alongside its regulation of broadcast content.
The move follows an Ofcom review to ensure regulation of broadcast and on-demand content remains as effective and efficient as possible for the benefit of consumers, audiences and industry.
The review included the current co-regulatory arrangements for video-on-demand services. These can include catch-up TV and on-demand services on the TV and the internet. Ofcom designated the Authority for Television On Demand (ATVOD) in 2010 as a co-regulator to take the lead in regulating editorial content for video-on-demand services.
Following the review, Ofcom has decided that acting as sole regulator for video-on-demand programmes is a more effective model for the future than having two separate bodies carrying out this work. This will create operational efficiencies and allow editorial content on video-on-demand to sit alongside Ofcom’s existing regulation of broadcasting.
Video-on-demand services have become increasingly popular among viewers. The proportion of adults aged 15 and over that watch video-on-demand services has increased from 27% in 2010 to 57% in 2014, according to Ofcom research.