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HBO NOW hits Roku

HBO's Game of Thrones

HBO’s Game of Thrones

HBO’s internet only premium streaming service, HBO NOW, has landed on the Roku platform.

Roku customers in the US can now visit the Roku Channel Store to add the HBO NOW streaming channel to their Roku players (including the newly announced Roku 4) and Roku TV models.

“HBO NOW is a hit with consumers and we’re thrilled to make it available to millions of Roku customers,” comments Jeff Dallesandro, Senior Vice President, Worldwide Digital Distribution and Business Development, HBO. “Bringing our programming to consumers through HBO NOW is a natural evolution for HBO, and partnering with a streaming leader such as Roku greatly extends the reach of our service as we usher in this next phase of innovation for our network.”

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