In the lead up to Halloween, illegal peer-to-peer downloads of current and classic scary movies increased by 21% worldwide from October 14th to October 23rd, according to content rights specialist Irdeto.
Irdeto investigated piracy trends of some of the most popular horror movies and TV shows released in the past 45 years. This included classics like Night of the Living Dead, new movies like Hotel Transylvania 2 and popular scary TV shows like the new season of The Walking Dead. Irdeto found that Insidious was the most pirated scary movie with 56% more downloads than the 2nd most popular film, Poltergeist, and 72% more downloads than the 3rd most popular film, The Shining.
“As scary as this sounds, piracy data can help pay TV and OTT operators understand what their customers demand and may not have legal and affordable access to,” comments Rory O’Connor Vice President, Services, Irdeto. “By looking at spikes in piracy, you can determine the most advantageous content, timing and format for your video service offerings in specific markets. For instance, consumers in the United States gravitate to older horror flicks that generate nostalgia around Halloween. It is quite possible for older video content to rise from the dead during key points of the year.”
In statistics accompanying the research, Brazil was found to be the country with the highest percentage of illegal Halloween downloads of movies and TV shows (see illustration for top ten).