AT&T-owned DIRECTV has launched its first virtual reality app.
The new Big Knockout Boxing (BKB) VR App delivers highlights from the June 27 BKB fight event at Mandalay Bay in Las Vegas, allowing viewers to experience the blows and knock downs on their VR ready smartphone.
“We know that VR can be a deeply engaging entertainment medium. It delivers a compelling sense of ‘being there’ that’s unmatched by any other technology,” comments Jon Molod, vice president of Digital Entertainment Products Group, DIRECTV, part of the AT&T family. “We believe that much of VR’s growth will be mobile driven. As the technology evolves we hope to find new ways to use VR to enhance not just BKB, but all sports experiences.”