Digital pay-TV uptake has helped the Latin American pay-TV market exceed 69 million subscribers, equivalent to a 37.7% penetration over total households, according to updated figures from Dataxis.
Even though satellite pay-TV once again leads the technology ranking with 50.1% of the total number of subscribers, Dataxis established that OTT services have added 8.8 million active accounts.
Netflix is the leader of the segment with 57.5% of the OTT LATAM market. Mexico is the country with the highest share of OTT accounts: 45.5%.
The seven largest Latin American markets agglomerate 86.6% of the subscribers: Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela. Brazil is the market with the highest number of pay-TV subs: 28.5% of the total. As of Q2 2015, Venezuela is the country with the highest home penetration; boosted by CANTV Satellite’s low cost model.