FOX International Channels UK is to launch its first new channel in 11 years, a free-to-air entertainment channel, YourTV.
The channel will be broadcast in standard definition, providing national coverage across England, Wales, Scotland and Northern Ireland, from the Arqiva national commercial multiplex.
“We are thrilled to be working alongside Arqiva to announce the launch of YourTV,” says Jeff Ford, Managing Director FOX International Channels UK. “The move not only marks our first free-to-air channel but an exciting next step in the evolution of our UK brand portfolio. Our previous experience of Arqiva’s reliability, credibility and expertise has inspired us with the confidence to approach this new TV landscape.”
YourTV is primarily aimed at women and will launch to UK audiences on October 1 at 1pm, and will air for 20 hours each day across the UK, from 7am until 3am, on Freeview, YouView, Freesat and Sky.